This book is a guide that contains practical information and examples prepared for those who are interested in marketing, especially for information and document experts, who are away from heavy academic language.
Thanks to developing information technologies, researchers, academics, students and enthusiasts no longer have to come to the library to benefit from the services offered by the libraries. Information technologies drive them away from the habit of using libraries, and often do not come to activities and trainings organized for them.
In some cases, they may even be unaware that the library is the source. Information services and resources should be introduced and used, that is, information services should be marketed in a technical sense. How will information and documentation experts do this? Not necessarily, every library has its own methods and experiences, but it is useful to learn from a specialist. The author of this book, Zuzana Helinsky, is an information and documentation expert who specializes in marketing and conducts international seminars on this subject and advises information centers.
ISBN : 9789759529574
